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5 percent of users consider the information “semi-trustworthy” and continue to search for answers to their questions. However, age once again plays a role in the results. Younger searchers (13–30) are 40 percent more likely than older searchers (50+) to trust the information in featured snippets. Furthermore, the youngest age category of searchers (13–18) is 53 percent more likely than average to trust featured snippets. Younger searchers (13–30) are 40% more likely than older searchers (50+) to trust the information in featured snippets.


The same conclusion holds true for knowledge panel results — the majority of users (55.3 percent) scan this information but continue searching through other results. However, 36.8 percent of searchers belize number data the information in the knowledge panel to be sufficient to answer their questions, and this represents a significant amount of search traffic that was directed to paid and organic results before the knowledge panel existed.



The majority of users (55.3%) scan the knowledge panel information but continue searching through other results. زیادہ ریزولوشن والی تصویر دیکھنے کے لیے کلک کریں۔ Similar to the previous questions, younger users are more likely to read the information in the knowledge panel and consider it a complete answer to their search. Younger respondents (13-21) are 102 percent more likely to consider the knowledge panel a complete answer to their question than older respondents (50+), who typically continue their search after viewing the knowledge panel.