My former colleague Samuel Driessen wrote two posts on Marketingfacts last year about why the 'why' of your intranet is so important . He gave examples of 'bad' and 'good' goals . According to him, important elements of a good goal are that it should be specific, measurable, inspiring and ambitious. In addition, it should be focused on the future (and the short term) and linked to the company objective and the work of employees.
Formulating a good goal is not easy. This does not mean that you should set a bad goal or no goal at all. This first step is crucial. If you are unable to determine a good and widely supported goal, ask yourself the (painful) question whether you should take the next steps in your intranet project.
The purpose of your intranet also depends on who your intranet is intended for. Most organizations will say that the intranet is for everyone, and in principle that is true, but the intranet does not have to be equally important for all employees. Can you distinguish between different groups in your organization? Which groups are perhaps more important than others?
For this I have been leaning for a number of years on a lesson I learned at a large municipality. There they had not only divided the almost 7,000 employees by service or division, but also by type of work and how each type works with digital resources. They called this the 7B model and the variant I usually use is this:
Counter clerk (think of receptionist, telephone operator, but also customer service).
Security, catering and (other) facility staff.
Office staff (e.g. administration, HR or greece whatsapp number purchasing).
Field staff (account management, but also parks service).
Policy advisors and project managers.
Bosses (team leaders, department heads).
Directors and management.
For many organizations this model fits very well. But you can also merge groups based on how the organization is structured, for example bosses and managers in one group, or split them up. And you can think of extra groups. At a university medical center where I was allowed to work, the nurses, doctors and lab technicians did not fit into these categories. So we made our own B's for them: 'Bed', 'Betermakers' and 'laBoranten'.
By giving the different B's higher or lower priority for your organization, you can make better choices when designing, developing and optimizing your intranet (or digital work environment). All your employees are equal, but not all employees are the same.
What your target group wants from your intranet is also a topic that is related to goal and strategy. You can read more about that under 'Success factors.