Analysing marketing data with the help of data analysis software will help determine where your attention should go within that process. By considering past successes, present campaign performance, and where your business would like to be in the future, your marketing analysis will show you where your efforts are successful and where they can be boosted.
Then, as soon as you’ve made the changes your analysis has highlighted, you can continue to analyse the data and build on your improvements, fuelling growth and improving return cp number in philippines on investment in the process.
Well, let’s start by answering the question ‘what is customer segmentation?’ Essentially, segmentation is a process where you divide your customers and potential customers into segments based on their shared characteristics and needs. This includes factors such as:
Demographic (age, gender, family size etc.)
Geographic (where they live and where they work)
Psychological (social interests and lifestyle)
Behaviour (spending habits, consumption etc.)
On a basic level, for segmenting and marketing purposes. For example, if you were running a local campaign around a new store your business was opening in Nottingham, then you could target all of your customers that live within 20 miles of the city. Alternatively, if you were running a promotion based around children going back to school, you could target customers with families.