Must Read: The Main Neuromarketing Strategies

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For example, we can send a discount or a coupon to the user to facilitate the last step. At this stage, however, it is essential to have a CMS at your side that can manage the sales pipeline . That is? We are talking about a graphic representation of the various steps in which the individual user is in the funnel. Here is an example .

Final purchase decision

These representations are essential for recognizing where philippines phone number list the path gets stuck and hits bottlenecks that prevent the final steps of the conversion .

Now potential customers have already decided that they need to solve the problem and are evaluating the providers. For example, they may have made a pros and cons list with the offers they found online to decide which one best meets their needs.


How to improve the funnel?
In the awareness stage, the buyer realizes that they have a problem. In the next stage, they define the problem element precisely and consider the different options to solve it. This leads to the decision stage where your target evaluates and decides how to solve the problem. Your goal is clear: to be there with the right solution.



This is possible by studying your audience well , creating detailed buyer personas and implementing appropriate strategies to intercept needs. Do you want more information on this point? Let's organize your web marketing strategy .5 Reasons to Have a Fast Loading Website
Leave a comment / Web Marketing / By Riccardo Esposito