Trust is not just a gut reaction

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However, despite the power of our instincts, sometimes they fail us. In the real world, we may take a friend’s story at face value, although in fact he is retelling a joke. Or we may suddenly arrive at the office on Sunday because our brain was working “on autopilot”. So in the digital world, sometimes trusting instincts and not thinking about your actions is not the best choice. For example, clicking on a phishing link, compromising personal data or believing fake news.

It is built over time through our own experiences and the experiences of others. By learning about the experiences of others you don’t know personally, you reduce uncertainty and lower the risk. And that albania whatsapp data you move forward into the unknown with more confidence. This is called “decentralized trust.” You are more likely to trust a professional decorator to do work on your home if they have a high rating and a good reputation online, where their work can also be seen. This is an example of decentralized trust. The same principle works with technology. For example, most people don’t want to be the first to buy a new product. But they want to be the first to use a product or technology before it becomes mainstream. Technology helps us reduce uncertainty by providing access to vast amounts of data. This data can be called the “ground for trust.”

At the same time, most users and IT professionals prefer to wait and see what happens. Whether it’s buying a new smartphone or migrating data to a public cloud, most of us need approval from those who have already tried it — colleagues, specialists from other companies, independent consultants, or complete strangers. As IT professionals say, no one has ever been fired for choosing brands. Brands have built a reputation for reliability, consistency, and excellent user experience. People’s belief that using these companies’ products and services will help them achieve their goals is based on their many years of success. In this case, potential risks, including investment risks, will be lower than when working with a new or little-known company.