In my book "The Content Terminator" I make the following promise:
"Finish work four hours early."
By this I do not emphasize what the book is (a non-fiction book).
But what the book does for the customer (it frees up time and makes him so productive that he can create the same content in half the time).
"Don't sell a drill. Sell the hole in the wall."
Here's a trick to answer this question:
1. Define point ghana telegram screening A (where your customer is)
2. Define point B (where your customer should be at the end).
3. Sell the transformation from A to B.
Important:
This applies not only to non-fiction books, but also to novels and short stories.
Because these also have a transformation.
Should the reader be sad (drama), amazed (crime) or happy (comedy) at the end?
Don't write a single word until you have answered this question.