Why do you need SEO analysis of competitors' websites?

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The Internet space is expanding and improving year after year. New websites are emerging at an incredible speed, and the competition between them for the top positions in search results is intensifying. In order to bring a web resource to the TOP of search engines, SEO optimization specialists are constantly looking for the best strategies. Some of them use dubious technologies based on deception. Search engines fight this by complicating the search algorithm, introducing special filters against prohibited techniques (Panda, Minusinsk, Baden-Baden, etc.). As a result, more quality resources get to the professors edu email addresses TOP. True, this takes time.

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Optimizing the standard list (meta tags, titles, keywords) is no longer enough to get to the top of the search results. It is necessary to take into account many different factors and take into account periodic adjustments to the algorithms. To determine which search engine criteria are more important for a specific topic, a proper SEO analysis of competitors is required. It must be deep and comprehensive - superficial monitoring will not do. Anyone who wants to get a worthwhile result must be prepared for a thorough immersion in the material. First of all, we are talking about competitive topics.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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SEO analysis helps to get answers to a number of important questions on which the work with the site is based:

What are the reasons why traffic and positions get worse?

What can you do to promote an unfamiliar or not entirely clear topic?

How not to promote a website?

What are the commercial advantages and disadvantages of competitors?

Why do you need SEO analysis of competitors' websites?
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The specifics of SEO promotion are such that many factors, including non-permanent ones, influence success. These are design, cost, form of payment, delivery parameters, etc. So you shouldn’t focus exclusively on texts, links and meta tags — the optimization process should be considered more broadly.


You can identify competitors through a comparative analysis, which consists of only 2 points:

measuring the positions of different websites from search results for 6–12 months (for specified queries);

comparison by month.

What does such SEO analysis give? Thanks to it, the dynamics of the movement of sites on the topic of interest from one position to another over the year is visible. That is, you can understand who participates in the search results together with you and is a rival (trying to compete).