For this reason, on certain occasions, you can take ideas from the questions that your audience may ask you on the web, on the blog, that they send you by email or even search in forums in the field itself.
From these, we would try to create a video with a lot of potential to be of interest to you.
Create reviews
Especially in the case of products and services that, due to their characteristics, the public wants to know in depth about their operation, performance and other specifications.
If it is common in your sector to work with this type of objects or they are exactly the ones you sell, it could be a great idea to develop to obtain an audiovisual piece with many possibilities.
Generate advanced content to capture specific leads
Especially if it is your first video marketing campaign, qatar email database free creating video content dealing with a basic topic can raise many questions to be answered, given that there is a larger audience that is unfamiliar with it than if the topic is specialized.
However, if you do just the opposite, that is, in the example of the decoration studio you explain in depth a work day showing specific tools and how they are used, you could hit the nail on the head in capturing leads from architectural studios (for example) that require highly specialized services.
Share stories that make you fall in love
Another solution to overcome the creative block that comes with facing the camera is to rely on emotion .
It is a classic TV commercial that also has applications in the online world and in video marketing strategies.
Finding a story, making one up, or drawing inspiration from real-life cases that have made you teary-eyed can work well.
Think for example about Coca Cola and how it sells us a soft drink without hardly mentioning anything about it.
He sells happiness and you buy that bottled happiness.
Find attractive titles
using Topic Research from SEMrush
Try it now! →
ADS illustration
Show your own success stories
This is a good option when talking about very specific products or services that include abstract or difficult-to-convey concepts.
What better way to get someone interested in you than to show them what you have achieved to date, rather than talking about yourself with a speech without data?
Show behind the scenes
Although in this case it is an idea for the video generation that is usually linked to feelings and emotions, it is usually a format that connects well with the general public and that could be interesting, if you really have a story to tell behind the scenes.