Steps for implementation:
Data transformation. Converting it into a readable format.
Sorting and creating data layers. canada phone number Organizing data for modeling.
Model Automation. Building a model using Google BigQuery Machine Learning.
To integrate with third-party systems, you can use Google API or other tools to import and export data from various sources.
Use this simple and clear diagram. If your ecosystem is not yet built, this diagram will help you create it. In case of technical questions about the implementation of the project, this diagram will also be useful.
Propensity Modelling
Propensity Modelling
First-party data integration is perhaps the most valuable asset in modern PPC projects in Western Europe. Building an ecosystem of first-party customer data is extremely important and relevant. Don’t limit yourself to activation; create a complex ecosystem to make the activation process as effective as possible.
Propensity Modelling
Google notes that such projects are very popular with clients. If you are not already working in this direction, now is the time to start.
Trend Spotting
There are many AI-based projects, and one of them is the use of Google Trends . It is a popular tool that allows you to scale different hypotheses based on large amounts of data and activate appropriate advertising campaigns.