The buyer can leave the store and forget about it, or he can come back again and make another purchase. It is repeat transactions that bring the lion's share of the income to sellers.
To obtain contacts, various tools are whatsapp number canada used: special columns in the contract for the purchase of goods, questionnaires, issuing bonus cards, etc.
In some cases, it is more difficult to collect contacts, for example, in the sale of food products. A good solution could be to issue online virtual discount cards, for which it is necessary to indicate a phone number and email address during registration.
Once the contact base is formed, the customers are sent advertising information from the store. The wider the base, the greater the sales growth you can expect. This is how a customer base is created, which becomes the basis for a successful business.
Now let's move on to the question of what to do to attract customers to the store.
Case: VT-metall
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Positioning and niche definition
These events have one thing in common – the desire to create a more attractive image in the customer’s perception, which will make the buyer give preference to this particular seller rather than another.
Each seller must form their own idea, concept, which should give the client an understanding of why they should contact this particular seller, what their advantages are over others.
Let's say a store sells sporting goods. Many entrepreneurs try to cover the maximum market by selling everything and anything. This is called the "broad assortment mistake." It is better to narrow the offer to winter sports goods - skates, skis, hockey sticks. Even narrower - to one sport, for example, hockey. And try to find a specialized baseball equipment store in Russia. If you occupy this niche, you will certainly stand out from the crowd of similar sellers.
Positioning and niche definition
Positioning should be one of the key elements of promotion, it is noted on all advertising materials, on the Internet, in the media, etc.
An offer is an offer that does not allow you to refuse a purchase.
An offer is an integral element of marketing when opening a store, allowing you to arouse genuine interest in the buyer and offer him such benefits that are simply impossible to refuse.
The basis of the offer may be a favorable price, unique product properties, service. The main task is to emphasize that no other seller can offer the same advantages.
The necessary quality of a competent offer is its accessibility for perception and memorability. The ideal product offer is the first step towards a guaranteed deal.