Once all these preparations are done, it's time to create your landing page on which you promote your freebie. Landing pages are a whole different topic, which I also described in more detail in a blog post. So here are just a few brief tips.
With the BELA formula (Reward, Empathy, Solution, Action) you can definitely give your landing page a meaningful structure. The PAS formula (Problem, Agitate, Solution) can also work well. It is important that you guide the visitor to indiatelegram screening your landing page for the freebie through the page and towards the order in a meaningful way.
What elements does your landing page need?
headline
subheading
image as an eye-catcher
Benefits of the Freebie
Form to subscribe to the newsletter and order the freebie
information about you and your expertise
Footer with links to imprint and privacy policy
If possible, your landing page should not contain any additional links – not even a menu!
You don’t want to create a landing page for your freebie?
That's also possible. If your freebie is so easy to understand that everything is clear with a graphic and a line of text, then it's enough to just create a pop-up on your website into which you integrate the order form directly.