Why Are Great Podcast Episode Titles Important?
Built to Blog Online Course with Ryan Robinson Hero Image (Camera and Microphone)
Your episode titles shouldn’t be an afterthought. Just like blog post titles, they need to do their job well in just a few words.
Episode Titles Affect Your Podcast’s Exposure
If you want to get new listeners, it helps to have episode titles that are likely to show find owner of cell phone number free philippines when people search for the topic you cover in that episode.
Here’s an example from the Entrepreneurs on Fire podcast: “How to Drive Sales Without Spending a Cent on Advertising with KJ Blattenbauer.”
Podcast Episode Title Example (EOFire Show)
That title could show up when people search for podcast topics like “driving sales” or “driving sales without spending on advertising.” It could also come up if someone searches for KJ Blattenbauer, the guest on that episode.
If the episode had instead been called something like “Episode 200” or “Sales” then it wouldn’t get nearly so much exposure.
Episode Titles Help People Decide Whether or Not to Listen
Even if someone’s subscribed to your podcast, they won’t necessarily listen to every single episode. Your episode titles need to “sell” them on why it’s worth spending their time engaging with your podcast—rather than with someone else’s.
“How to Drive Sales Without Advertising with KJ Blattenbauer” would be a good title. But you can see that “How to Drive Sales Without Spending a Cent on Advertising with KJ Blattenbauer” is more compelling. It feels more interesting, regardless of the content in the episode.
Think about your own target audience when coming up with an episode title. Funny podcast names might work for a Gen-Z audience but may not go down so well if your podcast is aimed at middle-aged professionals.