It can happen that some issues are so significant, that a brand ignoring them can be seen as a negative. Global movements such as #MeToo and #BlackLivesMatter had such an impact on society they infiltrated culture and media. Choosing to not acknowledge them may demonstrate a brand’s lack of interest in issues that matter. According to Sprout Social’s r email marketing lists australia esearch, the top four issues that consumers want brands to take a stand on are human rights, poverty, environment, and education.
How Brands Can Take on Social Issues on Social Media
How do you use social media to champion social issues?
Social media is an important tool for supporting and commenting on social issues. But there’s a skill to use the platforms effectively.
Before you take to social media to advocate on a topic, take time to listen. When activism happens around a social cause, emotions can run high. During the BlackLivesMatter protests, the sentiments expressed on X were fear, anger, joy and sadness. To understand your audience, use the best audience listening tools to gauge the mood. This will allow you to turn a negative emotion into a positive action such as urging followers to sign a petition or purchase a product that supports the cause.
2. Do your research
Make sure you know what you’re talking about before you talk about it! This may sound simplistic, but any assertions you post should be backed up with evidence from reputable sources. Look to experts and reach out to well-known organizations in the area in which you want to take a stand to ensure you are educated. Also, ensure you have a social media style guide that provides a roadmap for all employees active on your channels to ensure your brand’s voice is consistent.