Imagining case studies as co-branded assets

[rifat28dddd]

Best practices for customer-centric marketing case studies
There’s no need to reinvent the wheel in terms of structure. Generally speaking, a case study will include most or all of these basic elements, which marketers and customers have come to expect:

Title: Brief descriptor of the story and result
Summary: Quick overview with key details for execs
Challenge: What problem was solved?
Solution: How was the problem solved?
Results: What impact was seen?
Quotes: Direct insight from customer
Statistics: Evidence of success
At TopRank, the question we like to ask is, how can we elevate ukraine telegram data each of these elements for greater impact? How can we make every part of the case study more resonant, relevant and memorable for readers? Think holistically about the various components in applying these best practices.

Make the customer the hero. (Really.)
Many marketers seem to have this aspiration, but I must say that I often find the follow-through to be lacking. So many case studies I read from brands are framed as “Our product did this” or “Our service did that.” I understand why. Case studies need to showcase what the solution can do.

But the best case studies I’ve come across truly celebrate the companies whose results are being spotlighted. These customer stories break down the smart strategies and talented execution that led to overcoming a challenge at hand. It’s more “Their team did this (and our product helped)” or “Their company achieved this (and our service played a role).”

In this approach, the subject of the case study is the star of the show, and your brand is a supporting actor. That might feel counterintuitive in some respects, but when deftly crafted, the content will still establish your solution as essential in this success story, and the reader will be better able to recognize its impact through the customer’s eyes.


Another big benefit of creating truly customer-centered case studies is that they also can become a case study for the company you are profiling. After all, you’re highlighting what they accomplished, how skilled their team is, how innovative their usage of your solution.