If you research a competing product , you will discover

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sales leaders . To understand what place they occupy in the search results, whether they are advertised, with what rates, etc. This allows you to immediately assess the availability of resources to "fight" them;
price segmentation and sales . External analytics services will help analyze them by our product/category and sales in each of the price segments. And even by such an indicator as lost revenue.

For example, there were high sales previously, there is no product left in stock, and the analytics service, taking into account the sales speed in the past, assumes that high sales are possible, but for some r sri lanka consumer email list eason they are "missed". In our experience, the main reason is untimely replenishment of stock;

pains and needs of buyers , having read and analyzed reviews and questions. Let us repeat, the received information should be reflected in photos, videos, infographics, rich content, descriptions, in order to close all possible objections of users with content. In this way, you can turn the product card into a kind of "sales consultant" who will motivate you to buy the product;
project budgets . Having studied the number of requests, competitors' sales, distribution by warehouses, it will be possible to determine the amount of resources necessary for the start.
Of course, all results need to be entered into files convenient for analysis, for example, in a Google spreadsheet. At the same time, it needs to be constantly replenished, data updated, changes recorded, cards analyzed and “pumped up”, promotion and sales.

Successful launch and promotion on marketplaces!

By the way, our specialists can always share their experience and advise on how to scale a business using marketplaces .

Until next time!