The article answers the questions:
What is ASO (App Store Optimization)?
What are the benefits of optimizing for Google Play and App Store?
How to optimize your app on Google Play and App Store?
Contents:
What is ASO (App Store Optimization)?
How Important Is ASO? App Store Optimization Benefits
What are the main ways to improve ASO?
App Store vs Google Play
What is ASO (App Store Optimization)?
ASO ( App Store Optimization ) is a strategy that aims to adjust our application so that it can improve its visibility in the app store, reach the right audience and encourage downloads. Currently, there are two leading uk companies email list application stores on the market: the App Store and Google Play . App stores evaluate each application based on many factors. ASO is often compared to SEO activities , but ASO only concerns the app store search function and ranking algorithms, while success in SEO is associated with creating relevant content while taking into account external factors.
Much like SEO , to be successful with ASO , you need to have a great app as a foundation to build on. Once you have the right app, continued success comes from improving conversion rates and visibility, and delivering the right messaging with UX in mind.
There are millions of apps on the market today, so ASO is very important for your app to stand out from the rest.
How Important Is ASO? App Store Optimization Benefits
Many people who have completed their app do not realize that the real work on the success of the app begins only after it is launched. It is worth knowing how we can track whether our app is responding to users and becoming popular.
ASO ultimately focuses on increasing the number of clicks, downloads, and conversions of the app.
The main aspects of ASO are:
Conversion rate optimization;
Keyword optimization/visibility improvement;
Analysis and measurement.
We can measure all our work by:
number and quality of installations;
number and quality of app store views;
app store conversion rates;
user ratings and reviews;
keywords, categories, chart rankings.
Quite interestingly, one of the advantages of ASO is that we can increase the visibility of the app in the store, even if users did not search for us in the first place. ASO becomes even more important considering that search is the best method of discovering new apps.
A high position in search results is only half the battle, the other half is persuading a person to click on the application and install it. If we are high in search results, but do not attract attention quickly and appropriately, we can count on such a person not clicking on our application. Many people and agencies in the industry have confirmed that only 3-6 seconds are important to make a good first impression.
That is why it is so important to properly optimize your app, taking into account UX/UI factors, which can become an ideal strategy for increasing app popularity, increasing user installs and building a brand. So let's move on to what we should do to make our app 100% properly optimized.
What are the main ways to improve ASO?
Google Play and Apple App Stores use advanced algorithms to sort search results. Exact information is not available, but it is possible to infer what factors affect rankings.