Boosting local sales
In addition to improving customer satisfaction, geotargeting founder email lists help businesses boost local sales. The technique can lead to more sales and increase foot traffic to physical stores. If you use website pop-ups, you can optimize them with the geotargeting feature to create geotargeted pop-up campaigns for your local market.
geo-targeted pop-up campaigns geo-targeted ecommerce
Generate cables
Geotargeting can also encourage consumers to visit a brand’s website or physical store and learn more about its products.
Promote brand awareness
Meanwhile, by targeting a specific region, businesses can connect with potential customers who may not be familiar with their brand. Geotargeting can help businesses promote brand awareness and expand their reach.
Save on advertising costs
Finally, businesses can save on advertising costs by targeting ads to specific locations. Geotargeting can help businesses avoid wasting money on ads that are inconsistent with their target market.
How to set up geotargeting for your store
In fact, geotargeting is a great way to ensure that your eCommerce store is seen by the right people in the right location.
By targeting a particular geographic area, you can ensure that your ads are seen by people who are receptive to your products and services.
geo-targeted pop-up campaigns geo-targeted ecommerce
Fountain
There are several ways to set up geotargeting, but remember, the best ecommerce platforms make it easy to target specific countries, regions, or even city blocks. Anyway, below are some of the techniques to set up geotargeting for your store:
Use a geo-targeted e-commerce platform
The first and easiest way to set up geotargeting is to use an e-commerce platform that offers this feature. Some of the top programs available on the market today make it easy to choose which regions or countries you want to target with your store.
All you need to do is select the country or countries you want to target from a drop-down menu and the platform will automatically geotag those locations.
Use a geotargeting plugin
If your eCommerce platform doesn't offer built-in geotargeting, you can install a plugin to add this functionality. For example, if you want to create geotargeted popup campaigns, you can use Poptin Popup Builder as they have a built-in geotargeting feature.