Brand communication on social media during war

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During the war in Ukraine, many brands developed new rules for content and communication on social networks. Zoya Lobod , co-owner of the digital agency LOBODS, shared tips for working with social networks during this difficult wartime.

From the editors. In order not to miss anything important and to have the entire reading list at hand, we have created a Telegram channel of the WebPromoExperts academy .

Brand content strategy needs maximum adaptation to new realities. The traditional turkey rcs data division of content into branded, sales, fan and interactive content no longer works, replaced by social, supportive and useful content.

Types of content

Examples of social brand content: the company's national position, support for the Armed Forces of Ukraine, assistance to consumers, new adapted services/products/pricing, HR information about team support, assistance to victims, volunteering.