The article answers the questions:
Why do customers abandon their carts?
How to recover abandoned shopping carts in the store?
How can remarketing recover abandoned carts?
Contents:
What are the causes of abandoned carts?
How to recover abandoned carts?
Does remarketing save abandoned carts?
What are the causes of abandoned carts?
Before you begin the process of recovering abandoned carts, learn the most common causes of this behavior. It usually happens when, despite adding products to the cart, the user ultimately does not complete the purchase.
It may have to do with:
slow page loading,
high shipping costs,
the need to incur additional costs that the recipient was not previously aware of,
long and overly complicated purchasing process,
the need to register in order to place an order,
the online store is not adapted to mobile devices,
the requirement to complete long forms,
lack of favorite delivery method,
lack of the most frequently chosen form of payment.
How to recover abandoned carts?
1. Make sure your page loads quickly
Page loading speed is crucial for users, which is why it is one of the most free email lists uk factors influencing the number of abandoned carts. Remember that the risk of leaving your site increases if the page loads for more than 3 seconds. Therefore, make sure to compress product photos and other multimedia added to the page. In addition, use dedicated image formats - in this case, JPEG and JPG are the best.
In addition, take care of:
cleaning HTML and JavaScript code from unnecessary elements,
using distributed CDN servers,
limiting the amount of multimedia available on the site – especially animations, videos and graphic elements,
choosing a suitable server that supports caching and guarantees good speed.
Once you’ve made the aforementioned changes, check how your site speed is assessed by PageSpeed Insights. It will also apply the guidelines that are displayed.
2. Adapt your online store to mobile devices
In 2021, 65% of Polish consumers decided to shop on their smartphones – that's a really big group of potential customers. You can't ignore this audience, and that's exactly what you do if you don't have a mobile-friendly online store. As a result, carts are abandoned because completing the transaction is simply inconvenient and not very intuitive for users. When adapting your website to mobile devices, remember first and foremost to add clear buttons, make sure they work properly, and choose legible fonts. It's always worth making a test order using a smartphone to check this option. Finally, use the Mobile Friendly Test tool to see if your website works well on mobile devices.