How to start doing Account-Based Marketing?
We can bring Account Marketing to our Content Marketing Strategy . For example, we can prepare specific material for a company and make an email campaign focused specifically on that company.
In our case, we do Account-Based Marketing combined with content for those opportunities that we know have specific information needs. We apply this type of Digital Marketing when we know that there is a specific functionality or concern that the canada telegram screening decision-making profiles in a company have, for example, security. In that case, we write articles focused on that topic and send them via email as an automatic email. This way, the company's leads get the information they need and don't feel overwhelmed by sales.
A clearer ROI . According to KissMetrics, the response rate for this type of campaign is 47%.
It is easy to align Marketing and Sales in this type of campaigns
It is more precise because it is targeted at specific customers.
Customers like it because it's more personal.
There are many ways to start trying this type of marketing. Why not get started?