In this article I show you some simple innovations that are russia number a difference in small and large stores, bringing confidence and security to the customer.
If you want to go deeper, an excellent tip is the E-commerce Management course .
Buy online and pick up wherever you want
We need to change the tires on our car. We searched several online stores, found a good and fair price, and decided to buy. At that moment, we came across the shipping cost and only the option of receiving the tires at home. We were upset, because receiving 4 tires at home is not the best option, especially if you live in a small apartment, right? In this basic example, the customer was able to buy the product, but did not have the best experience. This store would hardly be their first choice for a future purchase.
With this scenario in mind, Pirelli launched its e-commerce ( campneus.com.br ) with a very different objective. When accessing the store, you enter your car model (helping the customer find the right tire) and then choose the best tire possible for your problem. Then comes the innovation that is making a difference in the segment. When you enter your zip code for product delivery, a list of Pirelli stores near your zip code is offered so that you can take your car to the store and have the tires changed for free by the Campneus team. This way, the customer does not have any problems receiving the products at home, which does not make sense, and the company can increase the average ticket by offering products in the store, such as oil changes, etc.
This is an example of using the idea of buying online and picking up at the nearest store, but there are several options for this model, such as using lockers at gas stations, where the customer buys through e-commerce, chooses a gas station that has a locker and picks up their product at the station, on the way to work, without friction or detours.
Assemble your product
How about being able to choose the pants, t-shirt, jacket and accessories and see how they would look together? This is what some clothing brands have been investing in, allowing customers to put together their look in the online store just like they do in a physical store, choosing from all the products that they like the most and putting together their look. It seems simple, but it is highly recommended that the customer see the complete look, because when showing the assembled look, which they created themselves, the chance of them abandoning the purchase is practically zero, because the customer sees themselves wearing exactly those pieces.
liquidostore.com.br thought about this and launched the 'build your own bikini' option where the customer can choose the top and bottom of her bikini separately, being able to create a unique and exclusive combination that only she will have, thus generating a unique and incredible value for the product .