Say you discover that certain existing customers’ growth potential is low relative to the amount of time and energy you need to invest to maintain them. They’re probably not the best up-sell or cross-sell candidates.
If, on the other hand, you uncover existing customers with unmet needs that you could easily and efficiently fulfill, then you’ve probably found up-sell or cross-sell opportunities that will lead to quicker sales, higher profits, and improved customer leverage.
At the end of the day, what business couldn’t benefit from identifying more of those opportunities?Simple Steps For Selling To Your Target Prospects With Marketing
You can’t sell without marketing. Understand your target prospects’ perspective, craft your message, and get out there!
Understanding The Value Your Prospect Sees
The main key to marketing effectively is understanding your value – the value your prospect sees.
People don’t buy things they don’t need; especially finland telegram data these days. You have to speak to their pain, their need. So, try this quick exercise.
Write down the following:
What do you sell? What’s the product or service?
Now, why would I buy it? What problem does it help me solve or avoid? Why would I want it or need it?
Keep asking yourself ‘so what?’ And keep answering that question. This will help you get down to the root of value.
Craft Your Message
Once you have this information you can start crafting your message. Your message must speak to the value or once again, no one will buy your product/service.
Marketing messages should be short, concise, and to the point.