Definition of marketing automation

[samiaseo222]

Marketing automation refers to the use of software and technology to automate repetitive marketing tasks while personalizing customer interactions.

This method allows you to create predefined scenarios that are activated based on a user's actions, such as subscribing to a newsletter or adding a product to the cart. The goal is to optimize marketing campaigns, save time, and better meet the expectations of prospects and customers.

1.1 Origins and evolution
The concept of marketing automation italy email list emerged in the 1990s, with the rise of the first CRM (Customer Relationship Management) software. These tools were mainly used to manage customer relationships and organize sales data. In the early 2000s, with the rise of digital marketing and databases, specialized solutions such as Marketo or HubSpot appeared, offering features dedicated to the automation of marketing campaigns.

1.2 Difference between email marketing and marketing automation
Although often confused with email marketing , marketing automation goes much further. Here are the main differences between these two concepts:


Google Trends data helps you target times when interest in your products or services is at its peak. For example, a swimwear brand might spot that searches peak in May and focus its advertising budget around that time.

Analysis of regional performance
By looking at results by region, you can tailor your campaigns to specific geographic areas. A winter clothing brand might focus its advertising efforts on regions where interest in “warm down jackets” is highest.