Pardot prospect profile with Mailability section
Status - this is clear and practical for all users in Pardot. Their status is due to their values in the Do Not Email’ field, the Opted Out’ field, and any previous email bounces. For example, if a prospect has chosen to unsubscribe from emails, but has not hard bounced it will say “transaction email only”.
There are four statuses all phone number in cambodia available, which are:
Mailable, All Emails - this means that this prospect can receive all marketing, transactional, or operational emails.
Mailable, Transactional Emails Only - the prospect will be able to receive transactional and non-promotional emails only.
Undeliverable - the prospect can’t receive any emails because their address has hard bounced or their email had five soft bounces. The reason will be detailed below in the field Bounce Reason’.
Unmailable, Prospect is in the Recycle Bin - the prospect has been archived and can’t receive any emails.
Email Uniqueness - this field defines whether this email address is the only one in your Pardot instance. We have found this very beneficial with our clients who have AMPSEA turned on and deal with duplicate prospects.
Opted Out - this is the prospect preference field and values will be true for unsubscribed prospects or false for mailable prospects.
Do Not Email - this field is a functional field controlled by Pardot users, and values will be true or false. This field will also no longer be controlled by a prospect’s Hard Bounce value, but more on this later in the blog.
Soft Bounce Detected - this field will display as Yes’ or No’. What’s really cool about this field is that Pardot Admins now have the option to remove the Yes’ value, right from this field. Now just because we can, doesn’t mean we should. The Soft Bounce should only be cleared after the email address has been confirmed valid, in order to not affect the sending reputation of your domain.
Hard Bounce Detected - similar to the above, once the prospect Hard Bounces or has had 5x soft bounces their value will show as Yes’. Then if a bounce is detected it will show:
Bounce Date
Bounce Reason
Screenshot of hard bounce reasons
Not only are we getting more clarity about a prospect’s mailable status, but we can use these field values in automation to determine whether the prospect can receive marketing emails.
For example, having a suppression list in an Engagement Studio program populated with prospects who have soft bounced could protect your email domain.
Pardot email marketing suppression list
As mentioned earlier, this upgrade means the Do Not Email’ field and Opt Out’ field will now be separate. This means the Do Not Email’ field no longer affects a prospect's opt-out status when syncing between Pardot and Salesforce.
The default behavior is similar to how the Overwrite Prospect Opted Out’ setting on your Connector Preferences determines opt-out status. This means a prospect’s opted-out status can be updated in Pardot and in Salesforce, which makes things easier (refer to our hard bounce blog) because the field behaviour is set to “most recently updated”.
Therefore, the last place the opted-out settings updated will be used as the source of truth when the record next syncs.