Every day, users dedicate over an hour on WeChat for various activities such as messaging, keeping up with friends, conducting transactions, and much more. To know more about how to use WeChat, read our blog: A Tour of WeChat – China’s Super-App.
In fact, WeChat combines elements of Facebook, WhatsApp, PayPal, among others, into one platform. The traditional “email newsletters” have become obsolete in China, with WeChat Official Accounts taking their place for reading updates and news. If you want to advertise on Chinese social media, WeChat is the top choice.
There are so many different types of advertisements on the platform. You’ll find them on
Moments
Official banners
Channels
Mini programs
Search
This post will help explain the various WeChat advertising formats available. We’ll try to make it simple, even for people that haven’t used WeChat before.
Here are some key tips up-front:
Ads can be targeted to audiences based on region, gender, age, device type, educational level, interest/behavior, and retargeting.
The advertising estimate models used for many ad types feel like Facebook’s ad system.
WeChat is very competitive and ads do not show up for users nearly as much as Facebook’s do.
To get good results, your offer will need to be interesting to users.
Table of Contents
WeChat Moments Ads
WeChat Official Account Ads
WeChat Video Account Ads (Channels Ads)
WeChat Mini-program Ads
What About WeChat Search Ads?
How to start your WeChat Ads?
What Format of WeChat Ads Should You Use?
Contact Us
WeChat Moments Ads
Ads on WeChat Moments seamlessly integrate into a user’s Moments feed, appearing alongside posts from their WeChat “friends.”
These native advertisements are designed to closely resemble what is whatsapp number in philippines regular content, enhancing their visibility as users are more likely to engage with them due to their familiar format.
Promotion Goals for Moments Ads
WeChat Moments ads serve multiple purposes, ranging from brand promotion and gathering sales leads to boosting product sales for e-commerce, encouraging app downloads, and directing users to your WeChat Official Account, mini-program, or WeChat Channel Account.
For numerous advertisers, the complete user j