Meet customers halfway

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While consumers are certainly shopping more online, data shows that many of these customers still prefer to pick up their purchases in-person at their local stores. As the pandemic continues, buy online pickup in store — or BOPIS — and curbside pickup have become increasingly popular methods of purchase for consumers looking for safe and secure ordering, but without having to wait for your package to arrive. Even small businesses should look for ways to incorporate minimal to no-contact sales — and promote this important offering everywhere possible. If curbside pickup doesn’t work for your business, think of ways you and your employees can cater to your customers’ needs to ensure a safe and comfortable shopping experience.

Go virtual
Although holiday shopping may not see the same level of in-store engagement this year, customers are still ready to get excited about your products and sales — with holiday retail sales forecasted to increase poland telegram mobile phone number list between 1% and 1.5% this year. Hosting a virtual event is one way to keep customers distanced, while engaging them with each other and your brand. Use Facebook Live or a Zoom meeting for your event where you can introduce them to new products, display top items, or showcase product tutorials. Promote a giveaway to be held during the event to encourage participation. You may also consider partnering with another local business or influencer who can bring with them their expertise (and hopefully their followers!) to make the event even more successful.

For a successful shopping season, we encourage retailers to be prepared — don’t be afraid to think outside the box when it comes to reaching customers amid the pandemic. 2020 has been an unprecedented and challenging year on many levels, but one that presents new opportunities for businesses that are able to adapt to the changing consumer landscape.