Closing customer pain points
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The general order of actions can be described as phone number identifier philippines ollows: first remind the client of his problem, and then offer a solution through your product.
The trigger creation stage is where you should pay special attention, as many people have difficulties here. First of all, let's look at what not to do:
Aggressively focus on the client's problems . That is, point out their difficulties and shortcomings. Although such a strategy can be applied, in most cases it is ineffective. These methods, firstly, have become too common, and secondly, people easily recognize this as manipulation and are unlikely to react by simply ignoring or scrolling down the web resource page.
Use intimidation . Buy now - only three items left at the best price, the promotion lasts only two days, etc. Of course, in marketing this move still brings results, but many realize that this is crude manipulation, and such a strategy does not evoke sympathy in them. As a result, you can only cause irritation.
Make unrealistic promises . Don't claim that you can learn English in one webinar, earn a million in a month, or lose 15 kg in two weeks. Every sensible person understands that you can't achieve results in such a short period of time. It's better to offer a real solution, backing it up with positive feedback.
How to proceed and what can be done:
Create a vision of the ideal future . This vision will help the product take the right place, especially if it is not just words, but your promises are backed by real facts.
Tell a story that reflects similar pain . The client will be able to recognize themselves in this situation, which will inspire their trust and sympathy. This approach is especially effective in more detailed formats - video advertising, email campaigns, posts on social networks, on the website.
Provide detailed and accessible instructions to alleviate customer pain points . This can be useful for complex services and for simple products with delivery and return options.
Casually hint at an existing problem . If you point out difficulties, do so gently, without direct attacks.
It is important to understand that it is impossible to completely free clients from all their problems. In some cases, you can offer support, and in others, you can only help reduce negative feelings by providing something pleasant in return.
One of the most common concerns is price. Often the purchase is beyond the budget, people are afraid to overpay for a product that may be of low quality, they are wary of the cost of delivery, or they simply do not want to become a victim of fraudsters.
The solution to this problem is primarily related to the possibility of reducing prices. However, it is impossible to reduce the cost to zero and work at a loss. What can be done in this situation?
reduced prices on certain categories of goods during sales;
discounts at specific, usually uncrowded times - for example, in coffee shops on desserts from 8:00 pm to 10:00 pm;
promotions on special product groups;
offer "two for the price of one", "three for the price of two";
gift bonuses - a case for a phone or headphones, a cosmetic bag or hand cream in cosmetic stores;
the possibility of purchasing goods on credit or in installments.
When price is not a deciding factor, other attractive terms should be offered:
fear of purchasing expensive equipment that may not live up to expectations or be of poor quality - ensuring the possibility of return under warranty;
uncertainty in purchasing complex equipment - 24/7 assistance from qualified specialists and online chat;
fear of encountering fraudsters - the possibility of payment after receiving the goods;
misunderstanding due to the variety of products - providing a free consultation;
unavailability of visiting the store to complete the transaction - offering a travel service;
fear of encountering incompetent service - the opportunity to receive expert advice from an experienced employee.
These additional “goodies” will help reduce risks and increase customer confidence when making purchasing decisions.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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