Discover 8 examples of neuromarketing campaigns

[nusaibatara]

7. Identify common and scalable patterns of behavior Through the cause-effect relationship of the stimuli we provide to users, we can create behavioural models that provide us with concrete data to create campaigns and products optimised for our consumers. Once we have a concrete pattern, scaling it to other products, designs and campaigns is much easier. Do you like what you're reading? Subscribe to the blog! Email * your email I have read and accept the Privacy and Cookies Policy . Do you know any success stories? We show you some examples of how some well-known companies have applied neuromarketing strategies in their campaigns with ingenuity and insight.



They are worth a visit! 1. The Lay's morocco consumer mobile number list case Lay's was unable to increase its sales among women, who were more opposed to snacking between meals (what Lay's wanted). They changed their packaging from loud and aggressive colours to one with tones more associated with the healthy concept and where the ingredients of the chips could be seen. With the change they managed to give their product a different focus: they turned Lay's into a healthy product. And the truth is that sales increased and the change was successful. lays neuromarketing 2.



The Starbucks case The coffee brand sells much more than this. It sells an experience. In a Starbucks establishment, there are many sensory factors that come into play and contribute to neuromarketing and sensory marketing. The music, the sofas, the aroma of coffee... All the factors influence the consumer's mind, their subconscious, so that they find Starbucks the ideal place to relax, have a coffee and have a good time in the establishment. Starbucks Neuromarketing3. The case of Roger Dooley Roger Dooley used one of the most widely used tools in neuromarketing , known as eye tracking , to demonstrate the effectiveness of an advertisement for baby products.