Here are some conclusions you can draw from each channel:

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Direct: if your competitor relies on this method, they probably have strong brand awareness . If users go directly to their site, it means they already know the brand name; it is possible that they are also doing offline marketing;
referrals: your competitor likely has a strong backlink profile or places banner ads on other sites; likely has strong digital PR activity and perhaps publishes content on other platforms;
research: your competitor focuses on technical on-page SEO and content western sahara email list optimization; you can analyze their content marketing and identify their best pages;
social: your competitor likely has a strong social media presence with a highly engaged audience; it might be a good idea to analyze the platforms they use the most;
Paid: Your competitor probably has a good advertising budget, especially for paid search; you might want to analyze what keywords they are targeting and take a closer look at their ad copy.
Using Market Explorer’s Benchmark report , you can compare the traffic generation and social media distribution strategies of up to five websites and benchmark your competitors’ strategies against the market as a whole.


If you want to analyze more than four competitors, you can repeat this process multiple times.

Next, analyze ad placement. This will give you a better understanding of how your competitors are using the above distribution channels to reach their audiences. This is critical for online marketing because it impacts:

how much do you spend on advertising;
how much traffic can you generate;
how effectively you reach out to your audience;
the familiarity of the potential audience with your brand.