In the example below, the small engineer figure and the aerial work platform illustration in the bottom left screenshot are materials provided by Genie.
After the article is created, it is reviewed (usually in Google Docs).
Multiple people may be involved in the review, including whatsapp australia number one or two from our side and one from the client.
But, as I’ve already mentioned, we only really need two people, so the manager (or person leading the project) could engage in the review to check the content.
During the review stage, we’ll often have a manager use this as a training opportunity for the new writer.
When it’s edited and approved, we publish it and often choose to release the articles at the same time and day each week.
How long does this take?
From initial creation to revisions, layout, and final publication, the process usually takes about 8 to 10 hours.
For new projects we’ve just taken on, this can stretch to 10 to 15 hours, as we need more time to understand the client’s products, services, and unique advantages.
So, that’s how to plan, create, and review one article. Let me sum it up:
Choose a topic that is interesting to the target readers.
Craft a title that is attractive but also searchable.
Plan the main points of the article.
Write.
Create/edit images.
Review.
Publish.
Finally, we enter the Discover phase.
Discover
It’s essential to do the final step in our circular “Explore, Create, Discover” process regularly because that is what drives iterative improvement.
First, we’ll check how the article is doing one day after being published. If the open rate is weak, we may change the title to help improve it.
Second, at the end of each month, we’ll review the overall marketing for the campaign, including WeChat articles and other pieces of content.
We examine the article’s open rate, readthrough rates, user comments, and whether the article inspired readers to take action.
We make sure to share the relevant data with everybody involved. If it’s just the writer and manager, the writer needs to convey the market feedback to the writer.