Everyone from the business development manager to the db center whatsapp number marketing manager must assess the business potential of a future market by understanding product demand and competitive offerings in the target region.
Market assessment should be done before making a final decision to expand into a new country. There is always an element of risk, but the rewards can be worth it if you research your opportunities thoroughly .
In this guide, we’ll walk you through how to assess a market with a range of smart tools so you can be more confident in developing a market entry strategy outside of your home region.
If you plan to expand beyond your home market, you can start evaluating your options in other countries by starting with GDP analysis .
Therefore, a quick analysis of the global market shows that there may be opportunities for certain offerings around the world in the years to come. The question is: how do you select a country to start your expansion?