Despite the automatic creation of banners using a template

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There are several proven methods for this: Test banners on different audience segments . Differences in perception are inevitable, they are related to demographics, region of residence and other parameters. Based on the testing results, it is possible to determine which group of users should not be shown “catch-up” banners at all due to zero results, and which ones respond to them adequately, returning to the store for new products. Track the effectiveness of different types of ads .


you can experiment with the text component. Track the time interval from the viber database first ad impression to conversion . This allows you to minimize wasteful spending of your budget by limiting the duration of your campaign to the period necessary for making a decision. Stop displaying inappropriate products . For dynamic remarketing, it is worth choosing high-cost items, the purchase of which requires long consideration. Cheap products are not profitable to use for "catch-up" banners.


Update your product feed . To keep your ads attractive, it is recommended to regularly update the file, for example, by indicating a discounted price for the duration of promotions, replacing images with more recent ones, and correcting typos that were previously made. Many online store owners are concerned about the question: how long should a “catch-up” banner be shown to a specific client? The exact period depends on the campaign goals. Google provides for a fairly long maximum period of 540 days, Yandex – 90.