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real people. They also include tips and russian business mailing list recommendations about each category of outdoor sports. The narratives help customers feel emotionally connected to something bigger. They help them become members of a community of people who enjoy the same pleasures and go through the same struggles.
Raw and authentic customer stories keep your audience engaged and excited about your business. They allow you to bring your brand to life, build meaningful relationships, and upsell and cross-sell new products that help you retain the customers you have already have.
You can also apply conversion storytelling to create unique and relevant ad experiences using Taboola’s user behavior data and flexible creative formats. Find out how to do that here.
Utilize conversion storytelling to connect with your audience
Conversion storytelling is half part marketing science and half part art. When done correctly, it helps brands engage audiences, foster connections, create a community, and establish social proof—all this enables you to grow your audience and generate more sales.
Originally Published: 27 September 2021
Create Your Content Campaign TodayA/B Headline Tests Deliver 44% Increase in Homepage Article CTR for German Sports Publisher
Posted by Nigel Vincent Sep 23 5 Minutes read
While many users discover new content through search or social, the homepage is a regular destination for loyal site visitors. So for editors, the homepage is an opportunity to showcase the best content and drive deeper engagement into the site.
But it’s not always that simple. Winning the attention of site visitors can be a challenge. That’s why A/B testing tools are so powerful, enabling you to run tests to see which images or alternate headlines drive more engagement (CTR) for specific articles.
At leading online publisher SPORT1.de, a new homepage A/B testing strategy has been rolled out across all editorial with remarkable results – increasing headline CTR by an average of 44%.