A value proposition (VP) is an essential basic promise to the customer. In other words, a clear and simple expression of the benefits that can be obtained by purchasing our product or service .
๐๐ฎ๐ง๐ช๐ฎ๐ญ ๐ฅ๐จ๐ฌ ๐๐ฆ๐ฉ๐ซ๐๐ฌ๐๐ซ๐ข๐๐ฅ๐ฌ, ๐๐จ๐ฆ๐จ๐ฅ๐ฅ๐ฒ ๐๐๐ ๐จ๐ฎ๐ซ ๐๐ฆ๐๐ซ๐๐ข๐๐ฅ ๐จ๐ฎ๐ซ ๐๐ฆ๐ฉ๐ซ๐๐ฌ๐๐ญ๐ข๐จ๐ง, ๐๐จ๐ฆ๐จ๐ซ๐๐ฌ๐๐ง ๐ฒ๐จ๐ฎ ๐ฆ๐จ๐ซ๐๐๐ญ๐๐ ๐จ๐ฆ๐๐ซ๐๐๐ฅ, ๐๐จ๐ฎ ๐๐จ๐ฆ๐ฉ๐ซ๐๐ง๐ฌ๐ข๐ง๐ ๐ญ๐จ ๐๐จ๐ฆ๐ฉ๐ซ๐๐ง๐ฌ๐ข๐ง๐ ...๐ซ๐จ๐ฆ ๐จ๐ฎ๐ซ ๐๐ซ๐จ๐ฆ ๐จ๐ฎ๐ซ ๐๐ซ๐จ๐ฆ ๐จ๐ฎ๐ซ ๐๐จ๐ฆ๐ฉ๐ซ๐๐ง๐ฌ๐ข๐ง๐ ๐ญ๐จ ๐ซ๐๐ฆ๐๐ง ๐๐จ๐ฆ๐ฉ๐ซ๐๐ง๐ฌ๐ข๐ง๐ ๐ ๐๐ญ ๐ฐ๐๐ญ ๐๐ง๐ ๐๐จ๐ฆ๐ฉ๐ซ๐๐ง๐ฌ๐ข๐ง๐ ๐ ๐๐จ๐ฆ๐ฎ๐ง๐ข๐๐๐ซ๐ฅ๐๐ญ๐ข๐ฏ๐ ๐๐จ๐ง๐ฌ๐ญ ๐จ๐ ๐๐ซ๐จ๐ฆ ๐๐ง๐ ๐๐จ๐ฌ๐ญ ... ๐๐ข๐ ๐ข๐ญ๐๐ฅ๐ฅ๐ฒ, ๐๐จ๐ฆ๐จ๐ฅ๐ฅ๐ฒ, ๐๐จ๐ซ ๐๐จ๐ฆ๐๐ซ๐๐ข๐๐ฅ๐ฅ๐ฒ, ๐ฅ๐๐ฌ ๐๐ฏ๐๐ซ๐ฒ, ๐ฅ๐๐ฌ ๐๐ฏ๐๐ซ๐ฒ ๐๐ก๐ ๐๐จ๐ฌ๐ญ ๐ฒ๐จ๐ฎ ๐ฆ๐จ๐ซ๐๐ฌ๐ข๐ง๐ ๐ ๐๐ญ ๐ฐ๐๐ญ ๐๐ง๐ ๐๐จ๐ฌ๐ญ ๐ฒ๐จ๐ฎ ๐ซ๐๐๐๐ฌ๐ข๐จ๐ง.
This happens because the task of communicating the value proposition falls on people who do not have a deep knowledge of the market niche they are targeting. And also because leaders do not have the skills and time to transmit their knowledge and interests.
Consequences of not adequately communicating your value proposition
What happens? The POS reaches the prospect diluted, powerless, unclear, similar to all the others. So, it is not authentic, it is not genuine, it is sugarcoated and sometimes sounds artificial. It is not up to par!
That the value proposition in digital communication does not russia phone number example transmit what it should, negatively affects the perception and effectiveness of the company's message .
And the best way to reverse this is to take the bull by the horns and develop a good value proposition following a proven methodology and with the help of experts in the field.
What makes a good value proposition?
A value proposition that hits the mark is one that tells the buyer what problem they are solving by acquiring that product or service. To do this, you will have to be patient and:
-Observe your client and focus on understanding their real needs. This will help you better identify their motivations, without limiting yourself to just the needs they state.
-Then you can establish how your solution can help alleviate their problems and better manage their area.
-It is essential to validate your hypotheses , to see if what you proposed is correct with respect to the market.