Blog Brenda van den Berg, Frankwatching
What is your experience in working with creatives or brands? Do you have additions to these 7 lessons? You can leave them in the comments below.
olumn – Last week, the NOS published an article about insurers who, by means of a pixel, share data with Facebook . The outrage was great and a number of insurers decided to remove the pixel immediately. But the NOS did not give up and two days later ran the headline: “Tracker rage on healthcare sites not over: surfing behavior still forwarded.” Even after that, the NOS continued to publish articles about the use of incorrect trackers and advertisers who share customer data. But what about the NOS itself?
In itself it is of course good of the NOS to publish this. It is the job of journalists to expose things, to make citizens aware of the dangers they run on the internet with regard to their privacy . But in passing, the articles also mentioned political parties and broadcasters who are guilty of following visitors and one short sentence really stuck in my throat: "The NOS does not do that."
NOS article pixelActually, that sentence was correct, because nos.nl does not have a Facebook pixel. But there are other trackers! High time to analyze the NOS's indignation.
Placing a Facebook pixel is permitted, provided that the visitor has been informed and gives permission for it. The NOS does not mention this and is therefore somewhat creating a stir. example of whatsapp number in philippines Of course, you can wonder how many people know what they are giving permission for, but the fact is that they do it en masse. A second problem is that many websites place such trackers before the visitor has given permission and that is not permitted.
It is a pity that the NOS was not entirely complete by ignoring the aspect of consent. With that addition, the NOS could have drawn attention to the phenomenon that consumers do not realize what they are agreeing to and could have asked the question whether it may be legally permitted, but whether it is not morally reprehensible. And then of course also immediately put their hand in their own bosom, because they do not do that!
The pot calls the kettle black
The NOS is not the best kid in the class when it comes to privacy and is happy to 'track' visitors and share that information with advertising networks. A few examples:
Google doubleclick
The well-known cookie of the Adwords advertising network that allows visitors to see personalized ads. The impact on privacy is limited, but still.