These include timely and coherent links and a clear

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It will tell you to what extent your campaigns are reaching subscribers through clicks. In other words, the CTR measures the number of people who, after opening your piece, clicked on the links you included in your email. As you can imagine, when a user clicks on your email, there are certain elements that cannot be missing. concise and persuasive call to action button. Click-through rates are generally much lower than open rates. According to data from Smart Insights , the average click-through rate for most campaigns is just over 4%. 3.- The casualty rate Low KPIs of an email marketing campaign Measuring unsubscribes is fairly simple and doesn't require much work. In fact, most software will tell you how many people have unsubscribed from receiving further emails. Although this indicator is not always welcomed, smart marketers know how to take advantage of it.


Mainly because it means you are fine-tuning canadian hospitals email list your subscriber list. Also, if you manage to get uninterested users to unsubscribe after trying retargeting campaigns , that means something else:One of the biggest mistakes brands make is making the unsubscription process difficult in order to keep users subscribed. And yet, users choose to block brands and damage their reputation as senders . So don't be discouraged by the result. 4.- Spam rate Closely linked to the previous indicator, spam is one of the nightmares of any marketing manager. However, you should pay attention to your campaigns and their performance if this percentage is increasing. If the rate is too high, your reputation is likely to suffer. Your email provider will also take action and may block your account. Powerful email software works to ensure the quality of your messages, so you can't afford to let the spam rate ruin your work.