Pardot has changed its name to Marketing Cloud Account Engagement’.
Whilst I normally write about technical mobile number in cambodia features, strategy and how you can use Pardot in your own business, this blog is focused on the seemingly kneejerk name change and how it impacts the consultancies and freelancers among us!
Forgive me, as I will shamelessly be using Pardot and Marketing Cloud Account Engagement interchangeably and probably sometimes referring to MCAE in different ways. They all mean Pardot and I’ll explain why at the end.
Marketing Cloud Account Engagement doesn’t have a ring to it
Beyonce is right. If you liked it then you should have put a ring on it.
Pardot was a cool name and subsequently, lots of consultants and consultancies aligned with this name. They purchased domain names that had Pardot’ in the domain name, Twitter handles included Pardot, and some consultants have entire websites focused around the word Pardot *cough* MarCloud *cough*. Even one of our friends in the US has a well known blog that rhymes with Pardot.
What I’m saying is, this change impacts a lot.
Today onwards, it’s Marketing Cloud Account Engagement which everyone will agree is not catchy. I don’t even know what rhymes with this?!
I have a list of synonyms and other ways to say it, pick your favourite:
MCAE
MarCloud Account Engagement
MarCloud AE (although, this is actually a job title in Salesforce)
MarCloud Acc-Engage
MC Account Engagement
Account Engagement
I enjoy the MarCloud ones. Am I biased? Maybe. Maybe not. It does sound better on the ears, you must admit…