Einstein just got smarter
Einstein is the all-powerful in the world of Salesforce, and number in cambodia these new features are set to transform not only the way we can tailor customer journeys based on their patterns of behaviour, but also report back on our successes.
Einstein Key Account Identification
We’ll soon be able to Leverage Account Tier’ in automations and workflows, such as engagement studio, to aid with targeted ABM campaigns.
Einstein Engagement Frequency
A brilliant new metric available via Einstein, this intelligent frequency status gives you visibility on who is receiving too much, too little, or just the right amount of email comms. You can then use this in automations to customise audiences based on frequency status.
Enhanced Einstein Attribution
While the old model was based on opportunity, this new attribution model measures revenue impact based on Accounts. You’re also able to fine-tune the other attribution models through additional configuration.
Advanced email metrics
We’ll soon be armed with additional metrics outside the norm leaning on the new reporting module from Einstein Send Time Optimisation.
We’ll also be armed with an Email Bounce Report, a daily operational report giving greater insights into bounces - identify who bounced, why, and take immediate action to mitigate any risk.
We’re incredibly excited to start using these new MCAE features and enhancements from June 2022 onwards. If you’d like more information about anything I’ve mentioned, drop a quick message and we’ll gladly talk you through it!