The most effective lead generation, acquisition and nurture activity happen when both the marketing and sales teams understand what each team is looking for, and why.
How to Define B2B Qualified Leads [eBook]
Our ‘How to Qualify B2B Leads‘ eBook will guide number phone in cambodia you and your team through the process of getting everyone on the same page, and keep it that way.
The eBook covers:
Defining leads
Why define leads?
Types of leads
Marketing-qualified
Sales-qualified
How to define leads internally
How to use MCAE to automate lead qualification
Grading and scoring
Lead gen forms
Progressive profiling
What next?
Download the free Grading Calculator
Download the eBook here and get started.
Got a question about something we’ve covered in the ebook? We’re more than happy to help – just message the team using our contact form and we’ll be in touch.
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.