Perhaps you’re implementing for the first time and want to know the essentials of how to use Pardot (and adhere to best practices!), or you’re onboarding new team members who need to get to grips with your account. In either case, it’s helpful to have an idea of how long it typically takes to learn Pardot.
The answer is: it depends on your chosen method of learning.
Download the Pardot Implementation Checklist today for the steps to getting your account setup correctly.
Let’s look at your options:
You go it alone, slowly uncovering features but doing a lot of Google-ing for Pardot resources, such as eBooks, blogs, and videos.
You hire a certified Pardot consultant to upskill the team via traditional workshops or dedicated training days.
You enrol in an online, on-demand Pardot training course developed by specialists.
All of these options assume the person learning Pardot first has a base-level knowledge of marketing automation theory. Without this, the learning curve is naturally even steeper! If that’s not the case, check out the general marketing automation courses and resources we recommend.
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Learning option 1: Go it alone
So you’re feeling pretty confident you can pick up phone number in cambodia Pardot in no time, without experienced support? Granted, you may be experienced in other automation platforms, or simply have a knack for marketing technology, so you likely could learn the basics and get campaigns up and running.
But would they be set up correctly?
Would your integration with Salesforce and third-party platforms be configured well? Could you easily find and assign assets using a clear folder hierarchy? Will prospects be graded, scored, and assigned to team members correctly and efficiently?
There is much to consider when it comes to learning Pardot. It’s not as straightforward as importing data, setting up an email campaign and off you go.
Most importantly, though, how long would it take for you to go from being a Pardot novice to an expert?
In our experience, it takes marketers months, if not years to fully understand and master the many capabilities of Pardot. Let’s not overlook the fact that Pardot is designed to go hand-in-hand with Sales Cloud and Marketing Cloud, so it’s not even a case of learning solely Pardot, but how to utilise these platforms with it too.
Learning Pardot solo is possible, yes, but it requires trial and error, troubleshooting issues that could otherwise be avoided, and generally consuming more time than necessary. As the saying goes, time is money.
Expected time to learn Pardot: How long is a piece of string?