If you are an e-commerce for example

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your goal will be the purchase and if you have a blog it will be the lead for example. To simplify the work you can make a real list of your products and/or services offered and then divide them into categories according to a logic. One extremely important thing, however, is not to stray from the main theme of the blog or try to sell products that are not in line with the main theme of the website, otherwise both users and search engines will have a hard time understanding what you do because they will be disoriented.

Remember, however, that Google is semantic western sahara business email list and can therefore grasp the topic of your website pages by analyzing everything you have written. Another extremely important thing is not to create duplicate content and therefore pages that talk about the same topic or worse, sections copied from other sites. If this happens, search engines penalize the site by lowering its positioning or even eliminating the page in question from indexing. However, in case of necessity, such as 2 identical products but of different colors, it is important to communicate to the search engine the main page called “canonical page” that will be taken into consideration for scanning, attributing it the tag “rel=canonical.

Conduct proper keyword research Now you will need to identify the right keywords for search engine positioning. The first step to take is a real brainstorming : for each category you have just identified, you will have to create a list of concepts and words that you think a user might search for in the search engine bar. At this point you will have to analyze the search volume of each word and choose the ones you want to rank for. To do this there are many tools such as ubersuggest, seozoom or semrush, for example.