Customer experience is directly related to their success with your company. It starts from the moment they discover your brand and interact with it.
According to data from Data Reportal , the number of social media users in Brazil increased by 11 million between April 2019 and January 2020.
Today, more than ever, aligning your brand exposure and communication in the digital environment and on social media is crucial. Only then will your brand appear to your customer in the right way and at the right time.
So, how can you ensure a good experience for your customer forex email list throughout the entire process of contact with your brand? Check it out:
get to know your buyer persona in depth : start by getting to know your buyer persona in depth , their pain points and identify how you can help them achieve success;
Map your buyer persona's entire journey : understand the entire path they take, the points of contact and the stages of encounter with your brand.
Combine Marketing, Sales and Customer Success efforts : invest in alignment between all areas of your company. You need to have a very well-aligned Marketing and Sales discourse and structure a solid and tied handover process.
Marketing and Sales win customers over, but Customer Success is why your company exists. It is in the after-sales service that we begin to fulfill the promises that were previously made.
The close relationship to understand the problem
The humanization and personalization of the sales process until it is transferred to the Customer Success area is essential to guarantee excellent deliveries to the customer.
To do this, maintain a transparent relationship , strengthening communication and establishing partnerships with your customers. In addition: